Product strategy and creation of collections
Product know-how – Turning strategies into products
Product know-how – Turning strategies into products
We focus on your market position and target group. Based on sales-relevant data and aided by verified SWOT, we evaluate your need for optimization and define further potential for your product strategy.
We work with you to create integrated collection framework plans, the collection cycle and the color flow. Offline is not the same as online, so channel-specific planning modules and also measures to reduce returns are all the more important. This is our specialty.
We also create and provide operational support for collection creation, theme planning, product group weighting, key outfit definition, fashion grade, price structure and much more.
We leave nothing to chance. We assess your brand portfolio and private label strategy. Our external expertise will generate measurable success for you!
We make private labels
Global competition and the rapid growth of online commerce are increasing the pressure to create a competitive edge. Private fashion labels acquire a completely new strategic dimension that can extend even to the premium segment.
Professional creation of a private label ensures exclusivity, customer loyalty, higher product gross profit and an attractive complement to the third-party brand portfolio.
Know-how, resources and the right contacts are often in short supply. We have years of operational experience in optimizing, developing and producing private labels and provide specifically customized interim management or outsourcing.
We take responsibility: From analysis and market positioning to the collection framework plan. We even source dedicated private label suppliers on your behalf.
Designed to be different
We love design, especially if it appeals to your customers. Information on trends is everywhere, but how can it be translated into commercial products that are tailored specifically to your target group?
We offer individualized trend scouting, which also includes sales figures, bestsellers and monitoring of your customers. Our many years of experience in fashion purchasing means that we also keep an eye on pragmatic issues and implementation options in the purchasing process.
We work with international designers to develop collections customized just for you, from the mood board, color flow and trend themes through to the production-stage style sheet.
During the season, we monitor how up-to-date your products are, both online and offline, and provide you with flash programs to close any gaps in your product range with just the right trendy items or to drive new innovations. Of course, we pay attention to return ratios for distance selling in particular.
We are the purchasing professionals at your side.
Every product strategy needs a customized purchasing plan. Your purchasing strategy needs to be able to react quickly and flexibly to market changes.
Procurement 4.0 is analytic and data driven. Do you still have time to do the actual purchasing? Our own experience in senior positions within fashion purchasing makes us familiar with the challenges this poses.
We free up your time by developing a purchasing concept tailored just for you that considers the most varied requirements. We analyze your purchasing markets and suppliers to determine potentialities and calls for action.
With our many years of global sourcing know-how, we liaise with capable producers, tailored precisely to price and quality needs. We find the right markets and suppliers for you, depending on actual lead times.
for your long-term planned orders our producers from Far East, for medium-to short-term our procurement opportunities from Southern/Western/Eastern Europe – and for fast fashion an flash programs you can use our proven spezialized suppliers.
Networked organization – improved structure – perfectly informed
Networked sales channels, flexibility and swift reactions to market changes require networked and efficient workflows and organizational structures. But losses caused by friction and duplication of work and staff are common. The touchpoints do not work.
We are experienced in these areas and have often been faced with similar situations ourselves, so we can provide you with ‘out of the box’ advice and support. We analyze your value chain and identify the blockages in your purchasing processes and organization.
We develop an efficient workflow and the ideal organizational structure for you. This includes clear definitions of touchpoints, functions and responsibilities. Our on-the-job coaching for employees and comprehensive resource planning ensure long-term efficiency.
Arouse emotions – delight customers – exceed expectations
In the all-channel universe, we are your capable partner for marketing strategies and product presentations across all sales channels.
We are at home everywhere, be it in stationary retail, mail-order, print media or purely online trade. Each sales channel has its own particular rules on the ideal ways to boost sales through product marketing.
There is still huge potential for maximizing sales as far as possible right here at the touchpoint to the customer. Fashion is emotion, and emotion is a direct path to the customer.
Our broad portfolio of marketing strategies takes effect at precisely this point. We focus on the product message and an emotional presentation, without neglecting the product details.
From briefing through to shooting or visual merchandising in the store, we create POS concepts that are individual and innovative.